Working across the Institute’s six programmes, Jelena helps translate detailed research into compelling content for the public via traditional and social media. She crafts strong narratives and also navigates any ethical, policy and crisis communication challenges.
Beyond content creation, Jelena manages media relations to ensure positive interactions between Sanger researchers and journalists. This involves organising journalist visits to the Institute and supporting scientists on speaking effectively about their work. Through strategic engagement with news outlets, she aims to communicate the importance and real-world impact of Sanger’s genomics research.